Weld Stories is passionate about...
Empowering communities by helping them share their own stories.
We use our storytelling skills to help empower communities to share their own stories through high-quality content made to the standards of consumer editorial and commercial branded content.
We run content creation workshops to support the voices of the under-represented so that the stories told about their communities come from within those communities. Embedded in these workshops is skills development, ensuring that participants have the tools to explore further opportunities in storytelling.
We also deliver pro-bono content to not-for-profit organisations including WAGEC and BackTrack to help address challenges around awareness, fundraising, recruitment and more.
Helping organisations share what they stand for and the positive changes they’re making.
We support our clients in telling their stories of positive impact, from intention to action.
The evolving consumer mindset means businesses and brands need to prove they’re serving community interests and making a positive contribution to society.
Content can play an important role in accountability and transparency around that contribution. And the most compelling content tells a human story. We find that story in a company’s broader commitment to change.
Creating a suite of assets.
Weld Stories doesn’t do a light-touch content play — we build a suite of assets (including video, written articles, photography, social media carousels), delivering both an in-depth approach to the stories being shared and greater reach.
We find the most compelling way to tell a client’s story, by conducting discovery calls. We design a new content strategy for each partner — it’s never one-size-fits-all. We engage expert creatives that are best matched to each concept. We produce and deliver publish-ready assets that ensure increased exposure and support positive outcomes.
Making sure how we create the content is just as important as the content we create.
This is why Weld Stories is committed to:
- Following diversity and inclusion best practices when working with creative partners and suppliers.
- Delivering content that follows accessibility guidelines.
- Ensuring all photography, video and audio productions follow sustainability best practices and strive to minimise their environmental impact.
- Fostering training opportunities for emerging talents during content production. This includes partnering with Media Diversity Australia on a winter fellowship.
- Maximising production processes, budgets and opportunities to create cost-effective, always-on content.
- Creating content toolboxes that maximise the in-house skills of our clients across social content production, including writing, design, photography and video.
Acknowledgement of Country
We acknowledge the Traditional Owners of the land in all states and territories on which we work. We pay our respects to Aboriginal and Torres Strait Islander Elders past and present, and honour their history, cultures, and traditions of storytelling.